Philosophy

A product is nothing without its narrative. After all, it is the idea behind any product
that liberates and breathes life into it, nurtures it and allows it to be different.

The drift essentials philosophy can be summed up in a simple proposition – to create
and build products capable of withstanding the most epic adventure.
But to us it is so much more than that.

Drift is the embodiment of the journey – of being up early and home late; of being
inspired by our natural playground; of being uninhibited; of simply being.
We are the ones who live closest to the sun.

This is where our narrative begins.